PROJECT NAME
Marinada Catering
ROLE
Art Direction
Graphic Design
Branding
DATE
2018
“Marinada” (the Hebrew phrase for Marinade) is a founded Catering
since 2005, known especially for it’s Special smoked meats.
I was Inspired by an imperfect lifestyle aesthetic, redesigning the brand’s identity bringing unexpected beauty to the Catering category.
I worked strategically to reposition the brand,
shifting its emphasis from a “country side” Catering to
a Rural lifestyle philosophy Catering that Gives diners
an unforgettable experience.
